Customers buying FMCG products often face a recurring dilemma: which product to place in their basket this time. Many handle this decision in a few ways – often driven by an attractive price, a promotion, or an impulse triggered by advertising. Far less frequently do they base their choice on brand trust or loyalty to a specific product.
We Have Built Our Expertise in the FMCG Sector by Collaborating with Leading Companies and Brands:
A Demanding Market
Challenge
With the growing number of substitute products, including private labels, and increasing environmental awareness, marketing departments face the challenge of establishing and solidifying brand positioning in consumers’ minds. Companies operating in this market must not only respond to consumer habits but also create new needs and evoke positive emotions.
27
Years in the market
2468
Completed projects
360°
Field of view
Emotions or Logic?
Purchasing decisions for food products, cosmetics, and household chemicals largely depend on impressions, experiences, and emotions. The stronger these feelings, the more lasting the consumer’s loyalty will be. According to research published in the Journal of Advertising Research, emotions are twice as important as facts in the buying process. Only after this emotional response do consumers rationalise their decisions by evaluating the product’s specific attributes or comparing it with substitute goods.
360-Degree Agency
Our integrated marketing agency engages in an intensive dialogue with consumers through a wide range of activities, emphasising unconventional marketing and PR communication.
We continuously monitor and analyse customer behaviours to effectively influence purchasing decisions through precise communication that integrates multiple areas.
Our strength lies in the professional, friendship-based relationships with journalists we’ve built since 1995. We deliver projects for the FMCG sector, covering areas such as product PR, content marketing, social media activities, events, advertising campaigns, competitions, sales promotions, and marketing automation.
Discover Our Advantages, Benefit from Our Experience
We are a Polish integrated marketing agency. We plan, create, and implement advertising campaigns whose effectiveness is proven by the goals achieved by our clients. Explore our offer and discover the areas in which we can help you achieve your objectives.
Loyalty Programmes
Loyalty programmes
We take comprehensive care of all areas related to the programmes we run. Our first programme was launched in 1998 and was recognised as one of the most effective projects of the decade. We are the only agency in the Polish market with such extensive experience in this field.
MoreDigital & Content Marketing
Digital & Content Marketing
By using content marketing, we conduct both sales and branding activities. We combine the experience of an interactive agency, a content marketing agency, and PR. Throughout the campaign, we monitor progress and adjust our methods. We deliver results.
MorePublic Relations & Social Media
Public Relations & Social Media
We take care of trust in our clients' brands and their positive relationships with the surrounding environment. Our long-standing and strong connections with journalists translate into value for our clients. We support brands in building and strengthening bonds with consumers.
MoreSales Promotions
Sales Promotions
We support the creativity of our campaigns with a strategic approach to achieving sales goals. We tailor the mechanics of the actions to achieve an optimal balance between profitability and sales volume.
MoreEvents & Incentives
Events and Incentives
Every project, big or small, is a significant event for us. We create them with passion and a creative use of modern techniques. Galas, conferences, incentive trips… we fill them with the right atmosphere through our meticulous attention to detail and excellent organisation.
MoreAdvertising Campaigns
Advertising Campaigns
We integrate all realms of marketing communication. We operate in the ATL, BTL, and DIGITAL spheres, creating 360-degree projects. We utilise the principle of marketing synergy, complementing each action with appropriately selected tools.
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