Loyalty Programmes

Our process begins by identifying your specific needs to create a tailored B2B loyalty programme strategy. Whether it’s a long-term initiative, a short promotion, or an incentive programme, we ensure every project aligns with the goals of your company, the expectations of your business partners, and the motivation of your employees.

Our expertise lies in building web platforms for managing loyalty programmes, promotions, and contests. Designed to be simple and user-friendly, these platforms prioritize data security in full compliance with GDPR. Participants can easily check contest conditions, review account details and history, explore available rewards, join additional activities, and track their ranking among other users.

An engaging loyalty programme requires a design tailored to the target audience. We craft unique projects, including the main slogan, reward catalog design, website, email campaigns, POS materials, and all other communication elements aligned with the programme’s strategy.

During the programme, we maintain active communication with participants, ensuring it is engaging and interactive. We create and introduce new features, design special sales promotions, and support specific product groups. Additionally, we build and assess participants’ knowledge about these products through dedicated e-learning initiatives. Throughout the programme, participants have access to a dedicated helpline where they can receive assistance and detailed information about their accounts and the programme’s operations.

We provide comprehensive legal and tax advisory services. We determine the most beneficial and effective type of project for your business—whether it be a competition, promotion, or lottery. We draft regulations tailored to the project’s needs, ensuring compliance with GDPR guidelines. Additionally, we develop tax aspects aligned with the legal status of the initiative.

We design the mechanics of loyalty and incentive programmes. We establish the rules for how and for what points will be awarded, and consequently, the benefits participants will receive. Every adopted mechanism is based on thorough analysis and simulations to ensure that every budget allocated to the programme is a well-invested resource that achieves the client’s objectives. We create B2B loyalty programmes that are primarily aimed at effectively motivating participants to engage in collaboration with the client while ensuring mutual satisfaction.

• Increased recommendations for your products, resulting in higher sales.
• A loyalty programme offer precisely tailored to the specific needs of the client and market requirements.
• Enhanced customer motivation and loyalty.
• The ability to stimulate growth in specific product categories through a sales network management system.
• Online access via the programme panel to a comprehensive set of sales reports, broken down by region or individual sales representatives.
• Time and cost savings on independently developing a programme – your company will receive proven solutions.
• Improved recognition of your company among collaborators and business partners.
• Increased brand awareness among customers.
• Greater appeal to current and potential employees.
• The creation of cohesive and effective sales teams.

• A clear and understandable system of goals and rewards.
• An attractive and engaging form of communication with the manufacturer.
• Double satisfaction from the results – both from the achievements and the chosen reward.
• The ability to select rewards based on personal interests.
• Tangible proof of how the company’s success translates into personal success.
• A transparent programme platform where participants can check, from anywhere via a web browser, when and for what points were awarded, as well as their usage history.

• Individual user account creation
• User data and GDPR consent management
• Participant segmentation (e.g., by activity, purchase value)
• Tracking of transactions, activities, and submissions
• Data aggregation from multiple channels (POS, e-commerce, manual entries)
• Points, tiers, and status calculation
• Rewards points, cashback, and tier management (e.g., Bronze, Silver, Gold)
• Promotion condition verification (e.g., spending thresholds, eligible products)
• Rewards catalogue and order management
• Email, SMS, and push notifications
• Personalised user dashboards
• Automated reminders and motivational messages

• Secure login and access management
• GDPR and tax compliance (e.g., prize reporting)
• Marketing consent registration
• Prepaid card top-up management (Edenred, Pluxee, Up Bonus)
• Usage statistics, user activity tracking, and programme ROI reporting
• Admin and sponsor dashboards with real-time KPI tracking
• Data export to BI or CRM systems
• Integration with CRM, ERP, sales systems, and mobile apps
• Open API for external partners
• Flexible programme configuration (e.g., promotion rules adjustments)
• Content management (CMS for news, banners, terms & conditions)
• Participant support and claims handling

Point Allocation Criteria for Loyalty Programmes

• For turnover – Points can be awarded either as a percentage or in fixed amounts.
• For sales of designated products – Different point values can be assigned for selling specific products.
• For recommending products – For example, during campaigns such as Mystery Shopper initiatives.
• For participation in the programme, additional promotions, and gaining product knowledge – Every programme offers numerous opportunities to build interaction with participants by encouraging various forms of engagement.

Who Receives Points:

• Individually – Each employee collects points on their personal account.
• As a team – Points are assigned to the appropriate group, such as a sales team, and then divided equally among the participants.
• To the team leader – Points are collected for the team leader, who then distributes them among the team members.